Monday, 1 November 2010
Should I be worried about the competition?
As you may know I am a wedding planner and stylist and have lately been pondering the concept of professional envy and whether I should be worried about the competition. Which after some consideration I answered with a resounding no. And not because I'm the most fabulous wedding planner of them all. No, the reason I, (and you too) shouldn't be worried about the competition, (in whatever field you work in) is because I am unique.
As in there's only one me.
Just as there's only one you.
Two wedding planners might come from similar events background and attend the same wedding planning training course. But they will be two different people, with different likes, desires, and plans both in their business and life. Even if they plan similar style weddings they are still unique. And this is without even taking into consideration different personalities and je ne sais pas or x factor that makes a certain individual them. How many times have you met in life a perfectly nice person but the two of you just don't click, often for no obvious reason? Well this can happen in business just as much.
This can be applied to many jobs I think. How many of us prefer one hair stylist over another, or doctor for instance, sometimes for non specific reasons. This is worth remembering when you panic he/she/they are doing things so much better than you.
It's also worth being honest with yourself. Jealousy and envy are complicated unpleasant emotions that'd we'd all like to believe we're above. But business owners are still human and I doubt one of you out there hasn't felt envious at some point in your career. Or life for that matter.
Ultimately we shouldn't mind if we feel a bit resentful, intimidated or jealous of other people working in the same field. In fact we should learn from our competition as this can make us better at our own work which is turn is better for our clients/customers/patients etc. And it's worth remembering you might envy how busy a particular planner, (or designer, or photographer for example) seems to be, but you never know, they might envy your relationship with suppliers, your blog, your style and many other things about you.
With regards to wedding planning (which is still a relatively new concept in the UK) I'm all for new planners, established planners, planners I admire and so on existing and creating fabulous weddings. Because as far as I'm concerned the more brides see the work of talented wedding planners and stylists the more likely they are to use them and recommend to friends and family. Which only does the industry good. And that is great for all of us.
What do you think? Is competition good? Or are you worried about supply exceeding demand in wedding planning or whatever field you work in?